- $300K+
- Paid media managed across Google Ads, Meta, TikTok, Reddit, and X.
- 55%
- Lower cost per install on Meta after an iterative creative testing program, from $2.39 to $1.08.
- $1.22
- Blended cost per install across nearly 10,000 US installs on Meta, iOS and Android combined.
Voloco
Music recording app with 70M+ users. Paid acquisition and creative, December 2024 to present.
What I did
Ran US paid acquisition across five platforms and built a creative testing program on Meta. Each round tested new concepts across UGC, talent-led video, and statics. Winners got budget and new variants. Losers got cut.
What happened
Cost per install fell 55% between the first round of concepts and the later ones. The top concepts drove 71% of Meta installs at $0.85 each on half the budget. One static cut its cost per install 66% between its first and second version.
Reel
Editing, motion, and VFX work for brands and post houses.
Background
Voloco
Paid acquisition, creative strategy, and video editing.
Rickhouse
Creative strategist.
Freelance editor, motion and VFX artist
goop, OSEA Malibu, Select World, The Mill, MPC, Parliament, Fischbowl.
Independent filmmaker
I produce, direct, and act in my own short films. Emerson College graduate.